Your landing page is the first thing people see when they click on a link to your site. Whether you are selling a product or trying to create a following, your landing page is your first tool of attack. When creating a great landing page there are a few decisions you need to make before you’ve even started on your web design or SEO. Here are just some:
1. What is the goal of your page?
Before starting, you should know exactly what you want from your page. Do you want users to subscribe to your newsletter? Or perhaps you want them to buy your latest product. No matter what it is, you need to decide on the main goal and make that the focus of your page.
2. How will you show confidence?
In the copywriting world, they call it ‘anxiety reducers’. These can be testimonials, reviews or the promise of refunds. The visitors to your site want to know that they are in safe, trustworthy hands and won’t be taken advantage of.
3. What value are you offering?
You need to tell people why you are different and why they should choose your product. Is it same day delivery? Or perhaps your stellar communication. The value you give to customers should be described clearly and concisely. That means no lengthy blocks of text containing technical jargon that only those in your industry use.
Now you know what information to include and how to get people interested. Congratulations, you are well on your way to creating a great landing page! But the lesson isn’t over yet. If your website is getting hits, but not converting into subscribers or purchases, then you might be making a few of these common mistakes.
1. Leading links
The number one gripe of most web designers, leading links at worst take your viewers away from the call to action and at best annoy. When was the last time you actually clicked on ‘read more’ on a landing page? There is no need to include links that lead your viewer away from your carefully designed landing page. Rather let them focus on the task at hand – completing your goal.
2. Use non-aggressive CTAs
A call-to-action (CTA) is generally found in the form of a button that says ‘Buy Now’ or ‘Sign Up Here’. Human psychology doesn’t respond very well to this aggressive approach. Instead, show a CTA that doesn’t require a major commitment. For example, consider the difference between ‘Get my quote’ and ‘Show me my quote’. Both have the same end goal, but users are 10% more likely to click on the latter.
If you need some help keeping up with your blog, optimising your SEO and designing your website, we’d be happy to help. Just pop us an email and we can help you set up a great website that converts hits into sales.