These days, blogging is not just a hobby or a way to document an online journal. For many people, it’s a part of their online branding and their business. Without a doubt, blogging is one of the most common forms of digital media.
Whether you are running a blog for your business, starting it as a hobby or using it as a viable platform to showcase your work and your portfolio, it is important to make sure that the design of your blog is right for your brand, and is your top priority.
Your blog has to look clean-cut, aesthetically pleasing and eye-catching to every single reader who visits your site and to your target audience. A site that doesn’t look right – i.e. is clunky, messy, boring and disorganized – is not attractive to any visitor or potential consumer, and that’s not good for your business.
So what does your blog need?
A blog header consisting of a logo is an essential part of website design. This is because it is an important part of your branding strategy, and it immediately demonstrates who you are, your (brand) identity and what you are about to the website reader/visitor. The perfect logo is simple, iconic, unique, and has the right colour scheme to represent your brand’s attitude and industry.
Your blog needs to be digitally optimised and user-friendly. All site visitors need to be able to view your blog, whether they are accessing it on a mobile phone, tablet or a desktop. Your blog should be easy to access, easy to use and simple to navigate. Complicated designs and layouts can slow down a website and make it difficult to use. Search Engine Optimisation (SEO) is now a key aspect of most websites, so your blog should be SEO-optimised. Your blog should be ‘Googleable’ and it should be visible to all search engines, to the point where it ranks highly.
Following these tips will help you to make sure that your blog is functioning correctly and to ensure that your blog design is your top priority, and in turn, that means that your blog represents your brand identity in the best and most effective way.
Are you searching for a web designer? Then please feel free to get in touch with us at Yellow Marshmallow! We are a full-service digital agency based in Telford, Shropshire, with a specialist team that is dedicated to providing the best services in web design, digital marketing, SEO campaigns and company branding for everyone.