Workboots & Wellies

Launch Website

The Client

Workboots & Wellies are an online supplier of footwear and accessories for the farming, agricultural and construction industries.

Workboots Ipad
The Brief

The Brief

As part of the TFM Superstore group, the company already had a large existing customer base. The team approached Yellow Marshmallow looking to launch a website and brand dedicated to the vast range of footwear they had to offer. The website needed to be clutter-free, modern and easy to use for both the customer and administrator.

The Strategy

The Strategy

The first port of call was to create a simple text-based logo using a rural colour palette, we used a mixture of browns and greens to portray a country feel, with contemporary orange accents throughout. We built the website on WordPress and included full e-commerce functionality to boot. This was all integrated with their existing payment system.

The Solution

The Result

The end result was a fully responsive, feature-packed e-commerce store. The user-friendly navigation meant visitors could easily click or search to find the products they were looking for, whilst the simple checkout resulted in fewer drop-outs out prior to payment. The company have now started a PPC campaign to send their traffic and sales through the roof.

Workboots & Wellies | Safety Boots & Wellingtons

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