Workboots & Wellies are an online supplier of footwear and accessories for the farming, agricultural and construction industries.
As part of the TFM Superstore group, the company already had a large existing customer base. The team approached Yellow Marshmallow looking to launch a website and brand dedicated to the vast range of footwear they had to offer. The website needed to be clutter-free, modern and easy to use for both the customer and administrator.
The first port of call was to create a simple text-based logo using a rural colour palette, we used a mixture of browns and greens to portray a country feel, with contemporary orange accents throughout. We built the website on WordPress and included full e-commerce functionality to boot. This was all integrated with their existing payment system.
The end result was a fully responsive, feature-packed e-commerce store. The user-friendly navigation meant visitors could easily click or search to find the products they were looking for, whilst the simple checkout resulted in fewer drop-outs out prior to payment. The company have now started a PPC campaign to send their traffic and sales through the roof.