"YM have created a website that is eye-catching, easy to navigate and fit for purpose. The team exude calm that fosters trust and confidence in their product. From initial consultation to 'go live' and beyond, the team have been in constant communication. The site and service has surpassed our expectations."Dilys Fullerton, Shropshire Stove & Chimney Centre Ltd
With over 30 years of experience, Shropshire Stove & Chimney Centre are leading manufacturers and suppliers of stoves, chimney and flue products.
After a disappointing experience with a previous website, the team at Shropshire Stoves were looking to turn their online shop window into something they could be proud of. The new website needed to be easy to use for their customers, give them the ability to take online payments and ultimately improve the overall usability and customer experience.
The first port of call was to figure out the purpose of the website for their business. We then set about creating mock-up visuals to give a ‘look and feel’ direction. Our main goal was to improve the navigation and categorization of their products, with a focus on gaining enquiries to begin with and the ability to start using online payments as soon as they were ready.
The final result was a modern, responsive and user-friendly e-commerce website that incorporated all of the features needed to promote and sell their stove and chimney products online. The future-proof WordPress content management system has allowed the team to seamlessly manage and update their online stock and customer orders.