ABS Laundry Business Solutions are a world leading company specialising in software solutions and mobile applications for the laundry industry.
ABS approached Yellow Marshmallow looking to bring their corporate branding up-to-date and create a set of guidelines to help keep their brand consistent across the company. They also wanted to make big changes to their existing website, which was old fashioned, difficult to manage and ultimately not portraying the company in an appropriate manner.
We kicked off the project with the company logo, which only required some subtle changes to their already recognisable brand. We softened up some of the harsh edges to help modernize the logo as well as creating a set of branding guidelines for the company to follow. The website followed a bespoke layout that tied in with their newly refreshed identity.
The new mobile-friendly website portrays their business history, key services, events, careers and much more. With a password protected users area, they are now able to roll out important downloads and release notes to their customers with ease. The refreshed brand identity and website have been well received, all helping to build their online reputation.