Top Twitter tips for your business account

With around 328 million monthly active users, Twitter is a fantastic resource for making meaningful connections with your customers and keeping them informed about your business. With that in mind, here are a few handy tips to make the most of your Twitter account:

1. Integrate your branding – Whilst your Twitter profile may be more basic compared to other social media platforms, it is still important to retain consistency across all your accounts. Be sure to change your Twitter avatar to your logo, and include a link to your website or blog.

2. Keep it simple – Twitter is fantastic at conveying short and simple messages to your followers but is not ideal for more complex ideas. If you don’t think you can get across your message in 140 characters, then include images or (shortened) blog links for further explanation. People are three times as likely to interact with Tweets featuring videos and photos.

3. Use hashtags – Hashtags are a great way of including yourself in general conversations taking place on Twitter. Research relevant hashtags in your industry, what hashtags people use to talk about your company or product, and hashtags for upcoming events or awareness days that could relate to your business.

4. Make polls – Polls are an easy and effective way to interact with your followers and generate a conversation about your business. By asking which of your products they use or why they choose you, you can get invaluable consumer feedback.

5. Retweet and reply – Don’t forget that the value of Twitter is how easy it is to have conversations, compared to other social media. Interact with your followers. It will make your business seem friendlier, and create more of a buzz around your profile.

6. Follow your competitors – It is likely that many of the people in your industry will also be on Twitter, and it is a good idea to make yourself aware of what they are doing. Not only should you be keeping an eye on how your competitors are marketing themselves, but follow experts in your industry to keep yourself informed on all the latest developments.

7. Update regularly – Make sure your consumers don’t forget about you. Whilst you might not have significant news to share every day, consider posting a fun image, quote or article you think your consumer base would like, or a testimonial from a satisfied customer. The key is continuing to make your account useful and interesting to your followers.

Do you find updating your social media too much hassle? Speak to us at Yellow Marshmallow about our social media management service today.