SEO: why go local?

The extraordinary power of the internet is that it lets everyone – and companies of all sizes – reach out to each other, everywhere, instantly and almost effortlessly. But while for some firms it’s great to have an enormous amount of global exposure, for many others it’s not such a good thing.

After all, if you’re a small or medium-sized business and only selling your products or services in your local area, what’s the point of someone in China perusing your wares online? You may well have national and even global expansion plans, when you’d be able to serve many more customers, but for now, it’s all happening right at home.

Majority rules

Let’s not forget that the average business is either small or medium – in the UK alone there were 5.4 million of them in 2015, making up 99% of all companies in the country. That’s a lot of firms looking for business in their areas.

Welcome to the wonderful world of local search engine optimisation – specific internet strategies designed to drive business in every locale and bring way more customers to your door. Think of it as advertising in your local paper, only it’s far more targeted and much more potentially rewarding.

Immediate impact

So now, with your local SEO campaign up and running – planned and executed by SEO pros such as here at Yellow Marshmallow, a top agency for SEO in Shropshire and right around the country – you can look forward to real, and swift, results.

The beauty of local SEO is it caters to the needs of people in the area who are browsing the internet and actively want to go out and buy something (or get it online). Now, Mr or Mrs X desperately seeking something can get it almost immediately, safe in the knowledge that it’s a local company and they can always go to them if something goes wrong (or to buy again).

SEO with benefits

Instead of running a national SEO campaign or even an international one, when all it might lead to is lots of costs and few tangible leads, adopting a local SEO plan will bring new business – and added advantages.

These include potentially boosting your all-important rankings in the search engines’ results and also, in the real world, making your business far more visible and easier to locate. Plus, you stand to gain a hefty edge over your local rivals who are not engaged in this kind of critical SEO.

If your company is unsure of its SEO strategy and you’re wondering if you might benefit from a locally targeted campaign, get in touch with the experts here at Yellow Marshmallow today. We’ll be more than happy to help – and we’ll even give you a free SEO audit!