How to create a consistent online brand identity

Here at Yellow Marshmallow, we believe that the design of your website is just a small part of your online brand. To successfully develop a strong brand identity for your business online, you need to coordinate your website with your social media accounts. Your business’s social media web pages and its main website need to have a consistent identity in order to effectively develop a strong, unified brand. As experts in both web design and social media management, we’ve created a list of areas that need to be consistent across all your different web pages.

1. Textual content

Your brand should have a clear, distinctive voice. Textual content is the main way in which you define and develop your brand’s voice. It is therefore important that you use the same tone and style of textual content on your main website and your social media web pages. The types of words you use and the sentence-structures you employ both contribute to the tone of your writing. To create a strong brand voice, you should ensure that your choice of words and sentence styles are the same across all your web pages.

2. Colour scheme

Colour plays a major role in the public’s perception of a business. Different colours are associated with different moods. For example, blue is considered calming, whereas red is considered assertive. Your business’s chosen colour scheme is, therefore, a crucial component of its brand. We recommend that you utilise the same colour scheme on your website and social media pages: this will ensure help ensure that your online brand is completely cohesive. Because different colours evoke different moods, utilising different colour schemes for different pages can make your brand seem inconsistent or weak.

3. Imagery

The imagery you associate with your brand is just as important to brand identity as the colour scheme. If you want customers to perceive your business as highly professional, you need to use cool, calm imagery. In contrast, if you want customers to perceive your business as playful and fun-loving, you need to use more energetic, informal imagery. Whatever type of brand identity you wish to cultivate, you need to select a style of image that supports it and incorporate that style of image into every aspect of your online presence.

A consistent brand identity is a strong brand identity. By ensuring you utilise the same tone of voice, the same colour scheme and the same types of image in every part of your web presence, you can ensure that YOUR brand identity is as strong and recognisable as possible.