Harness emerging trends in web design to make your site stand out

In a world where web technologies are evolving at a rapid rate, keeping pace with current trends in web design will help you to stand out among your competitors. Featuring the latest design innovations on your website will keep your brand fresh, new and exciting. Here are a few trends which are showing up in the web design space that you may want to take advantage of.

Combining a minimalist design with stand-out typography

Choosing a minimalist design for your website with large, unfussy images and simple colour schemes, allows you to use more elaborate typography to make an impact. As a subsection of design, fonts and typography offer a whole world of creative opportunity in themselves and the typeface that you choose can really speak volumes about your brand.

Making innovative and eye-catching use of animation and video

With larger bandwidth and faster loading speeds becoming the norm, you no longer need to worry about having hefty content on your web pages and can capitalise on the powerfully attractive possibilities of video and animation to bring your website to life. Using a video in your header space or as a background is a great way to do this, or consider using animations around certain focal points to really draw your visitors towards key content.

HD images for maximum impact

With quicker loading speeds comes the possibility of using much larger and higher resolution images on your site. If your visual content is central to your offering – for example if your website is about photography, design or beautiful objects – you now have the option to showcase your images in their full HD glory without compromising on load speeds, which are essential for search engine optimisation. Having a single ‘hero image’ on your front page makes a bold statement about your brand and can be a great way to welcome visitors to your site with a strong call to action.

Make a splash with duotone colour and abstract geometric design

The effect of colour on psychology is well documented and making use of bright, innovative colour arrangements in the background and header spaces of your website will make a big impact on your visitors. The trend towards duotone colour palettes and use of abstract, geometric patterns in your design scheme will bring you bang up to date with web design innovation.