Getting the most out of your business’s social media accounts

Social media is many businesses’ biggest marketing tool. In this technology-driven world, connecting and promoting online are the best ways to reach new and potential customers and form relationships. Whether you have a single LinkedIn account or full social media coverage, here are some top tips to help you to improve your online presence and reach new readers.

Sign up to the top platforms

The first step would be to sign up to the platforms that you think your customers are most likely to use. The most popular are Twitter, Instagram, Facebook and LinkedIn. While creating these multiple accounts may seem long-winded, using the same images and wording across them all will save time and create consistency. Use professional photos and interesting content to reflect the company branding.

Cross-promote your social media accounts

In order to strengthen your online presence, cross promote each social media account from the other. Instagram images can be shared on Twitter easily and include social media buttons in company emails, in order to direct followers across all media streams. Consistently promote the main website across all social media accounts, as this is how your following will start to transform into sales.

Share content consistently

Empty silences and inconsistent topics are very damaging to your online presence and a sure way to lose followers. Schedule posts using social media management in advance to keep up with a routine, and experiment with different timings to see which reaches the largest audience. An 80/20 rule is advised for business content, with 80% informative and engaging for the reader and 20% self-promoting. Purely sharing self-promotion will give readers no reason to follow you, so ensure you create interest and then add promotion and keywords naturally.

Interaction and communicating

The main use of social media is to share and communicate with others in the community. This cannot all be one-sided though, as simply thrusting content online will not do much to help build a following. Encourage feedback and interaction on posts, ask questions and use polls, and always reply to comments. Social media accounts should also be used as platforms to establish connections and build on relations with leaders and other brands, as well as customers. Promotion through leading influencers will allow you to reach a larger audience and to increase your online presence. Use the accounts to build rapport and a sense of community, building on your company’s brand and reputation.

For more advice, contact Yellow Marshmallow today for social media management services in Shropshire.