Five social media platforms you can’t afford to ignore

Here at Yellow Marshmallow, one of the most helpful and versatile services we offer is social media management. However, many businesses aren’t aware of the wide variety of social media sites that they can use to build up their online brand and attract prospective customers. As experts in social media management, we know exactly which social networking sites your business should be on in order to maximise its online impact. That’s why we’ve come up with a short index of five social sites that your business shouldn’t ignore.

1. Facebook

The vast majority of consumers are on Facebook. If you’re new to social media marketing, you should start by creating a Facebook account. The site is versatile enough to allow you to post a wide variety of marketing materials and to communicate with your customers directly. More importantly, it is popular enough to allow you to reach the widest possible demographic.

2. Twitter

Twitter is almost as widely-used as Facebook. As such, it makes sense to create a Twitter account for your business. The site is primarily used for posting very short, snappy pieces of textual content. This makes it ideal for posting promotional slogans and phrases and delivering brief announcements about your business’s activities. You can also use it communicate with consumers and direct them to your main website and other social media sites.

3. Instagram

Instagram is primarily devoted to photographic content. This makes it ideal for delivering image-based advertising and for showcasing your products and services in photographic form. What makes Instagram particularly useful for businesses, however, is its user-base. Instagram’s users tend to be forward-thinking trend setters. Recruiting them as early adopters of your business’s products or services is a great way to create buzz about your business.

4. Tumblr

Tumblr is a highly-versatile social media platform that is used for posting blogs, images and videos. It is therefore suitable for all forms of marketing material and is a great place to develop your brand’s identity. Its user base is younger and more counter-cultural than the user-bases of most other social media platforms. As such, it’s worth creating content for Tumblr in order to capture a demographic who might otherwise remain unaware of your business.

5. WordPress

WordPress is a blogging platform that is used by an older, more mature demographic. Creating in-depth content for WordPress is a great way to promote yourself to web users who would otherwise be impervious (or actively resistant) to your marketing efforts.

If you’re unsure how to create content that’s appropriate for any of these social media platforms, there’s no need to be concerned: we at Yellow Marshmallow can help. It’s what we’re here for.