2018 SEO trends that are already proving popular

With 2018 already well underway, it’s a good time to take stock and see which SEO trends are already proving popular. That way, you can see what’s working well in your own SEO strategy and make some adjustments to stay up with these trends. So, to help you out, here’s a look at four of the hottest SEO trends right now in 2018.

1. Capitalising on video SEO

Video SEO has been important now for a few years, but it is now proving more vital than ever. YouTube is already the second most popular search engine around and studies have found that by 2021, video will account for more than 80% of consumer search traffic. Now is the time to invest in your video strategy and start generating useful videos that searchers will want to find in Google.

2. Rise of longer content

Getting results from your content marketing strategy means publishing long, informative articles as opposed to shorter articles. Plenty of studies have found that the top five Google search positions are dominated by articles that are 1,500 words in length or longer. As such, you should focus on writing long, well-researched articles that have the ability to rank for a number of long-tail keywords.

3. Mobile-friendly sites

Google has made it clear time and time again that having a mobile-friendly site is vital for SEO success. Plans are in the works to switch to mobile-first indexing, which will see Google ranking the mobile version of your site first. If your site isn’t up to scratch and ready for this switch, then chances are you’re going to be left behind. You can quickly help boost your organic traffic by ensuring your site is fully responsive across all devices.

4. Focusing on dwell time

Dwell time has quickly become one of the most crucial Google ranking factors. Dwell time refers to how long someone sticks around on your site for before returning to the SERPs. To check up on your dwell time, ensure you have Google Analytics set up and check things like “average time spent on page” and “average session duration”. If these are poor, then it’s time to tweak your site and content to make it more appealing. Doing this could require a number of things, be it improving your site’s load speed, writing better quality articles or having a more appealing site design.

Helping your site to rank highly in Google all year round means constantly tweaking your plan and having a strategy that will still reap long-term rewards. To help get your plan underway, it might be best to bring in a specialist digital marketing agency, like ourselves, who understand the ins and outs of SEO. We know what works and keep a close eye on all evolving trends. To find out more about how we can help your company, contact us today.

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